From History Books to Data Dashboards: My Unexpected Path
There's a question I get asked a lot these days: "What does International Relations have to do with Marketing Analytics?" More than you'd think. Where It All Started My fascination with the world didn't start in a classroom. It started with video games. Strategy and war games pulled me into a rabbit hole of questions: Who are the actors involved? Where are they located? Why are they fighting? What ideologies drive their decisions? Those questions led me to history. And history, I discovered, is really just the study of patterns. How past actions shape the present, how every event is connected to another, and how understanding context is the key to understanding behavior. That curiosity eventually led me to pursue International Relations, where I spent years studying diplomacy, geopolitics, cultural dynamics, and the ideologies that drive human decision-making on a global scale. The Unexpected Connection Here's what I realized somewhere along the way: marketing...